Ensuring that children’s wardrobes keep pace with their growth is a burden on both parent’s pockets and the environment. As such, second-hand and rental companies are setting their sights on kidswear. How can brands cater to eco-conscious parents and tap into this market?

Pune-based tech start-up Aretto Footwear makes shoes designed to fit kids properly – and not just for a couple of months. Through a dedication to comfort and functionality, the brand finds opportunity at the intersection of parents' financial concerns and children's functional needs.

Readyland offers a line of printed books using smart voice-assistant technology that lets children speak to characters in their books that talk back. As parents look for ways to mix physical play with screen time, they're on the hunt for creative ways to keep kids entertained while learning.

Revyze is a short-form video platform that mimics TikTok, with a focus on high-school educational content for teenagers. As students’ attitudes to education continue to evolve post-pandemic, how are tech-led platforms preparing them for the future and creating alternative pathways for learning?