People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

As we move towards increasing engagement with art online, tech is proving increasingly influential in people’s cultural consumption. But how exactly are buyers using algorithms to discover and appreciate art? Can trust in NFTs be repaired? And in what ways are digital spaces democratising art?

An experiential art campaign called ‘The Unseen Machine’ has sparked conversation about AI’s role in creativity. Despite general anxiety about AI, excitement about its ability to augment inventiveness creates an opportunity for brands to show how new tech might support and inspire human imagination.

Disinformation spreads like wildfire on social media, especially when it’s fueled by dark money and content farms. But what happens when generative AI like ChatGPT makes creating such material as easy as hitting enter? And what role can brands play in combating this worrying trend?

Reporters Without Borders is drawing attention to the prevalence of disinformation online, directing the public to authentic journalism. As people become more aware of disinformation and less confident in their ability to recognise it, they will need guidance on how to access factual information.