How can people navigate AI-generated misinformation?

©Mikhail Nilov (2021)

REPORT

18 Apr 2023

Disinformation spreads like wildfire on social media, especially when it’s fueled by dark money and content farms. But what happens when generative AI like ChatGPT makes creating such material as easy as hitting enter? And what role can brands play in combating this worrying trend?

Sectors
TechnologySocial networking
Locations
United StatesGlobal

Felix Simon

Felix Simon is a Leverhulme scholar at the Oxford Internet Institute, where he covers AI in journalism and misinformation.

Elinor Carmi

Dr. Elinor Carmi is a lecturer in data politics and social justice at City University, London.

Liam Dugan

Liam Dugan is a PhD student at the University of Pennsylvania, with the Penn NLP group.

Tamlin Magee

Tamlin Magee is a freelance technology journalist and culture writer.

Radical Transparency

macro behaviour·
LAST UPDATED 12 Mar 2024

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.