We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Busy schedules and accessibility barriers often prevent people from forming healthy exercise habits, but Americans are finding new ways to stay fit. Canvas8 spoke to nine people to see how they approach workouts – from seeking wellbeing benefits to finding shared joy and community spirit.

Nike is introducing a ‘boutique fitness concept’ with two locations in California before the end of 2023. Nike Studios spaces will be based on either running or training but spotlight a more holistic desire for sport to support people’s social well-being as well as their mental and physical health.

Motivations for exercise are changing for Britons, with more people likely to cite mental health benefits as a key driver to working out rather than getting in shape. The findings arrive amid an increasing lean towards soft, cosy exercise, demonstrating opportunities for brands to cater to this.

Every Sunday, City Girls Who Walk brings together hundreds of women in New York’s Central Park, where they go for a walk of bonding and togetherness. As loneliness continues to impact tens of millions of Americans, how are big city dwellers working to create a sense of community?