Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Netflix's global hitThe Glorycentres on a young working-class woman's dark retribution for violence she endured as a teenager. Inspired by real-life themes of injustice and exclusion, global content platforms are increasingly exploring controversial subject matter through local cultural lenses.

‘Girl dinner’ has emerged as one of the most impactful TikTok eating trends, as people seek authenticity online and ditch rigid expectations of what mealtime should be. What does the success of ‘girl dinner’ say about our eating and social media habits and how can brands tap into this consumer base?

Real-life meetups are back on the agenda, post-pandemic. With fandom itself and traditional objects of fandom entering the mainstream, Bravo’s Comic Con-style event gets its audience emotionally invested by catering to their interests. What can brands learn from this curated, fan-led experience?

In light of high-profile failures of brand-influencer collaborations, marketers are looking to partner with TV talent. As people increasingly see influencers as inauthentic and high-status celebrities as out of touch, lower-status TV celebrities may provide an accessible middle ground.