In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Known for its novel approach to food, Taco Bell’s Innovation Kitchen brings a team of scientists and food developers together to create and hone its products to perfection. With this and other innovative strategies, the restaurant chain is satisfying customers’ need for indulgent food experiences.

Because of the pandemic, many people have gotten more comfortable ordering food through apps and drive-thrus. Leveraging both, Taco Bell’s drive-thru-only restaurant, Taco Bell Defy, aims to make the process of ordering and collecting fast food as efficient and seamless as possible.

Taco Bell has revived its iconic coin drop game from the noughties as a part of its mobile app, helping to boost donations for its charity program. Brands are tapping into nostalgia from their recent past, capitalizing on the resurgence in popularity of the early 2000s among young people.

The cost of living crisis is causing many people to compromise on everyday decisions, but Taco Bell has a solution. The fast food chain is testing a plant-based quesadilla that matches the price of its steak version so flexitarian and eco-conscious customers don’t have to skimp on flavor or values.