Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

People are using TikTok to watch snippets of films, with many happily viewing and commenting with no concern about spoilers or finishing the whole movie. The platform's ability to allow users to communicate directly without interruption to the content is ushering in a new form of active consumption.

The introduction of streaming services and social media has upended the role of TV in our lives, with viewers craving shared media and entertainment experiences at home, across devices. Where are the opportunities for TV amid technological innovation and evolving consumer expectations?

Social media and binge-watching are not new by any means, but hybridised forms of media consumption have transformed how audiences experience film and TV beyond simply watching. Canvas8 spoke to Dr. Cristel Russell to find out how people chart their own courses through entertainment narratives.

The way we watch television is changing as a new generation of Gen Zers opt for personalised short-form video content on social media platforms. What’s the impact on traditional broadcast and streaming television and how can these formats keep up with the changing trends?