When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Catering to the growing popularity of spirit-free drinks, Sayso’s tea bag cocktails enable the sober-curious to engage in drinking rituals without compromising on taste. As more people cut back their alcohol consumption, how can brands appeal to both casual drinkers and at-home, sober mixologists?

Heightened health concerns are prompting some people to adjust their drinking habits by dabbling in no- and low-alcohol beverages. After tracking this behavior in our Eating and Drinking Sector Snapshot, Canvas8 spoke to 11 Americans to see what would tempt them to try sober options.

White Claw is set to roll out a new, non-alcoholic Seltzer in time for Dry January 2024. The drink is looking to cater to the increasingly prominent sober-curious movement, while the electrolyte-enhanced recipes also go some way in appealing to functional drinkers across the US.

From Ke$ha’s ‘Tik Tok’, to Tinie Tempah’s ‘Pass Out’, getting wasted was once the general gist of many pop songs – but times have changed. Analysis of pop song lyrics has revealed that references to getting drunk have plummeted since 2012, perhaps reflecting the rise of sober-curiosity.