We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Non-alcoholic spirit brand Lyre has created a virtual bar to teach non-alcoholic drinkers how to better use their offerings in twists on classic cocktails. While people are interested in reducing their alcohol consumption, many need education on how to do so in ways that reduce the sobriety stigma.

Coming of age during the pandemic, Gen Zers’ attitudes to nightlife are being shaped by increased sobriety, anxieties, and the search for meaningful connection. With many clubs closing their doors in 2020 and an ongoing cost of living crisis, how are Gen Zers getting their entertainment kick?

With conscious consumption on the rise, non-alcoholic beverages are becoming a staple in Australia. Kakadu Kitchen and ALTD Spirits crafted a zero-alcohol bellini made with native peaches sourced by an Indigenous community in Kakadu to appeal to consumers whose lifestyle choices echo their values.

Anxious about the climate crisis, people have been looking for organic alternatives to their favourite food and drink, and China is among the leaders in the market. Tapping into this, Budweiser has unveiled its Brewmaster Organic beer, targeting drinkers who are adopting eco behaviours.