Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Radical Transparency 

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Former Cloudflare employee Brittany Pietsch decided to film herself being fired to show her friends and family but received an outpouring of support when she shared it on TikTok. Brands are having to respond to the challenge of increased scrutiny as social media makes consumer trust more precarious.