People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Generative AI has generated yet more buzz after a number of people have explored using it to create subliminal messages in images. Though mostly experimental fun, consumer concern about playing on the subconscious mind is unlikely to quell fears for those hesitant to embrace generative AI.

Hendrick’s has launched ‘Chat G&T’ to poke fun at AI developments that have seen companies race to impress audiences with chatbots. Stepping back from the debates around AI's potential benefits and pitfalls, the campaign offers some light-hearted commentary on the cultural mood.

Brands are racing to integrate AI into their services and products, but are they rushing into it for fear of falling behind? Canvas8 spoke to Mark Bainbridge, co-founder of Dragonfly AI, to find out more about how brands and businesses can effectively leverage AI for both employees and customers.

Ahead of the launch of Nicki Minaj'sPink Friday 2, Gag City leveraged the power of fandom and her larger-than-life persona to fuel hype around the album. The co-created virtual utopia – built from memes and AI-generated images – exemplifies how digital channels can elevate artist-fan relationships.