Stefan Kelly is a Senior Behavioural Analyst at Canvas8. Stefan has a background in behavioural science and psychology, and has spent most of his career researching how people form beliefs and make decisions. Now he spends most of his time trying to understand the interactions between identity, uncertainty and culture. After work, he's likely reading old psychiatry blogs, scouring 2nd hand clothing apps, or failing to get Arsenal tickets.

People are embracing diverse forms of all-encompassing wellness 

Being+

Global

Physical health

Fitness brands like FitOn and Equinox are adapting to the rise of weight loss drugs through specialised programs to address side effects. As health culture shifts, the trend aims to counter toxic dieting, promoting inclusive discussions around body positivity and wellness.