Stefan Kelly is a Senior Behavioural Analyst at Canvas8. Stefan has a background in behavioural science and psychology, and has spent most of his career researching how people form beliefs and make decisions. Now he spends most of his time trying to understand the interactions between identity, uncertainty and culture. After work, he's likely reading old psychiatry blogs, scouring 2nd hand clothing apps, or failing to get Arsenal tickets.

The need-it-now mentality has become the norm

Compulsive Convenience

United States

Eating and Drinking

Coffee and soft drinks

Dunkin', long synonymous with coffee, is now targetting Gen Z with a move toward energy drinks – embracing the shift towards bright, wellness-oriented beverages appealing to younger consumers. This pivot reflects a trend as the brand adapts to evolving ideas around beverage functionality.