People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

The cost of living crisis has seen eco-values pitted against stretched budgets. Dutch renovation company Praxis is attempting to show that ethical values and conscious spending can co-exist – by using AI to highlight ways homes can lower both their carbon footprint and their energy bills.

Lowe's Style Studio on Apple Vision Pro is a VR experience that aims to simplify the kitchen design process. The move aligns with the demand for AI/VR-enabled shopping experiences while also addressing the demand for personalized living spaces that better reflect people's interests and styles.

Gohar World has acquired a following for its homewares that merge everyday utility with surreal art. Its unique pieces are sculpted, woven, and painted to deliver whimsy and humor, conceived by the brand as ‘future heirlooms’. But why are people looking to bring absurdism into their homes?

Despite greater instability and economic uncertainty, young Americans are choosing to invest in their homes. Limited funds are no match for their creativity, as DIY and homecraft are booming among Gen Z digital communities who are increasingly opting for unique interiors and handmade homewares.