Ella Halstead is a Senior Behavioural Analyst at Canvas8. After completing a Masters of Commerce in International Business, she shifted into the world of cultural insights. Specialising in qualitative research, she has a passion for uncovering unique human stories. Outside of work, she is a chronic ruminator, coffee drinker, and market-goer. 

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Australia

Physical health

Make-up

Sports

Mary Fowler helped to secure the Australia women’s national football team’s spot in the upcoming Olympics and has now been announced as L'Oréal’s new ANZ brand ambassador. As the profile of women's football grows, this partnership is one more link in a growing chain between sports and beauty.