In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Data has revealed that most young Americans are turning to UGC content and online creators for entertainment, reducing time spent on streaming platforms. As the creator economy continues to evolve, there’s an opportunity for brands to champion diverse voices and gain the favor of young people.

Pandemic lockdowns drove record viewership and a bounty of new subscribers for streaming services, but with project budgets and consumer prices rising, the boom has seemingly ended. How are Americans altering their viewing habits in an oversaturated market? And how can content providers respond?

Between TikTok, Instagram Stories, and YouTube Shorts, it’s arguable that conciseness is a defining aspect of Gen Z’s digital media habits. Yet members of this cohort are not solely interested in short-form content. What does the rising popularity of video essays reveal about Zers?

Prime Video has cut staff and stopped funding original content in Africa, highlighting the difficulty of expanding into new markets with Western-centric products. Meanwhile, ShowMax has emerged as the preferred choice among viewers due to its rich local content and market knowledge.