Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

As the career path between TikTok and viral fame becomes blurred, young people on the brink of stardom are looking for their chance in the spotlight. Brat TV, a small Hollywood studio, produces content and series featuring Gen Zers who are using their social status to propel their careers.

A study has found that US teenagers prefer TV content that covers real-world issues over aspirational content likeGossip Girl. The findings signal Gen Z’s growing preference for authentic media forms that accurately represent their diverse identities and lived experiences.

AppleTV+ is aiming to establish itself as the biggest presence in streaming with the release of its immersive new show Prehistoric Planet. Hosted by cultural icon David Attenborough, its educational and escapist format is bringing forgotten science to family-friendly TV experiences.

Shoppable ads have become commonplace on social media, enabling users to drastically cut the steps between discovering an item and buying it. Walmart has teamed up with Roku to meet this expectation for shopping convenience via TV ads, potentially turning every screen into a purchasing portal.