Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

As people remain wary of splashing out on eating out, they want brands to help them create dining out experiences at home. With this in mind, Michelin-starred Indian restaurant Gymkhana has made its signature ingredients for fine Indian cuisine available for purchase at supermarkets.

With the cost of living crisis hitting hard, people are cutting back on eating out. With this in mind, Young’s has released extra-large battered fish fillets designed to mimic the experience and taste of pub-style fish and chips, all without having to leave the house or break the bank.

Although the benefits of shared meal times are well established, busy schedules, stretched budgets, and digital habits mean that the traditional family dinner is in decline. So, how can brands help Britons take the stress out of preparing meals and make dinner a fun and relaxing part of every day?

Big Zuu is breaking the mould of British TV cookery through his show Big Zuu’s Big Eats. His fusion of no-frills cooking and in-depth conversation appeals to a new and formerly unrepresented demographic. Not only is he bringing new cuisines to the table – he’s also pulling up more chairs.