In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Yough, a better-for-you dough brand, is launching a series of direct-to-consumer frozen pizzas – offering probiotic comfort food as a freezer staple for health-conscious eaters. Many are beginning to seek functional benefits from their daily options and are looking for budget-friendly health foods.

Kraft Heinz has launched HomeBake 425°/:30, a new line of à la carte frozen meals. Leaning into comfort and convenience over healthy options, even as competitors focus on health, Kraft is reimagining the TV dinner with classic comforts that people could make at home but don’t have the time to.