In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Tinder's Future of Dating report has revealed that Gen Zers are prioritising authenticity and emotional intelligence in their dating lives, with qualities such as loyalty and communication trumping looks. It highlights how young people are ditching dating games in favour of authentic connections.

Cuffed addresses swipe fatigue by allowing users to match with only one person at a time. This approach aims to foster more meaningful connections, focusing on individual conversations, increasing the likelihood of long-term romance, and reducing cognitive overload from an overload of options.

Young daters are looking to form genuine connections with one another, and general dating apps aren’t meeting their needs. For people with strong values and interests, like veganism, an app like the meatless matchmaker Grazer is one way daters can connect with like-minded people.

When it comes to dating, what we want and how we want it is changing – post-pandemic, people want tangible relationships. After Tinder had its most swipes in history on the first Sunday after the onset of COVID-19, many have grown tired of swiping and are seeking more from the dating landscape.