In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Chinese coffee lovers are overhauling Euro-centric norms around the drink with innovative recipes that draw on the country's traditional culture. While global chains still dominate the domestic market, home-grown brands are embracing hyper-local elements to provide robust competition.

Fendi and Hey Tea have transformed a Beijing temple to host a luxurious collaboration where Chinese HNWIs can sip limited-edition tea while escaping the hustle and bustle of the city. Post-pandemic, there's a hunger for IRL experiences while also elevating slow rituals that provide an escape.

In collaboration with local brands, luxury ‘baijiu’ (clear Chinese liquor)brand Moutai delivers novelty and surprise with baijiulatte and baijiuchocolate – a hit in online resale. This effort reintroduces the ‘old man liquor’ to younger generations and the burgeoning market of Chinese coffee.

Very little can compare to a freshly brewed, slowly made cup of coffee. But with Southeast Asia’s entrepreneurship environment prioritising speed and innovation, tech-enabled chains are poised to reshape cafe culture. Will these companies continue to pick up steam, or are they not meant to stay?