As people become more aware of the environmental impact of their consumer habits, there is a greater incentive to buy second-hand. Adopting principles of the circular economy, Twig has launched a free banking app that allows users to trade their pre-loved goods for instant cash.

Save Your Wardrobe, a British company that upcycles existing clothing, is expanding into Germany and France, offering shoppers a way to extend the life of their garments. Europeans are growing disillusioned with fast fashion and are looking for a way to keep wardrobes fresh without buying new.

Puma’s 'Voices of a Re:Generation' programme embeds a global team of environmental influencers and activists at the heart of the brand’s sustainability agenda. Intended as a response to Gen Z’s environmental concerns, some might see the move as an attempt to avoid accusations of greenwashing.

Where the second-hand clothing industry used to conjure up images of stale thrift stores and overpacked rails, it's now emerging as an on-trend and eco-conscious alternative. What can Vinted, an online marketplace where people buy and sell pre-loved clothing, teach us about the future of retail?