As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Gen Zers are leaning into a blend of casual and comfortable when dressing for work – and it’s much more than a post-lockdown blip. The way they express themselves through their professional attire says a lot about their approach to the job – what can employers and other generations learn from this?

Cubicles are back in style for young employees who value privacy and concentration, preferring them to open offices. Nostalgia and a desire for personalization are driving the interest, causing a shift towards balanced work environments that foster productivity as people return to in-person work.

Gen Zers will account for more than one-quarter of the global workforce by 2025, and they’re bringing a different set of attributes, attitudes, and ambitions to the office. But what characterises the Gen Zer professional? And how could they redefine the world of work for generations to come?

As Gen Zers make their way onto the career ladder, they’re questioning workplace norms and seeking careers that help them balance their personal lives, social values, and financial goals. So what does work-life balance look like for this generation – and how can brands and workplaces respond?