In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Every Sunday, City Girls Who Walk brings together hundreds of women in New York’s Central Park, where they go for a walk of bonding and togetherness. As loneliness continues to impact tens of millions of Americans, how are big city dwellers working to create a sense of community?

Natuurhuisje's 'Talking Paths' encourage disconnecting from phones to reconnect with loved ones and nature. These paths prompt meaningful conversations, catering to walks with friends, family, or romantic partners on natural paths, meeting the rising demand for offline bonding experiences.

Running has long been a sport governed by the clock. But everyday athletes are challenging the sport’s fixation with fast pace and defining personal bests on their own terms. As people of all ages, bodies, and abilities take up running, how can brands forge a more inclusive running landscape?

A study has shown that people are happier in denser communities, as proximity to 'third places' increases social cohesion. Young people are making decisions about where they live based on the desire for proximity to these new social centers, such as coffee shops and stores.