Diesel is embracing non-conformity in its designs by partnering with brands like Durex and LELO, tapping into Gen Z’s penchant for sex-positive messaging in a fun and subversive way. As fashion becomes a symbol of greater cultural consciousness, what can be learned from this nuanced approach?

From fashion campaigns and catwalks, to controversy sparking music videos, the aesthetics of kink are more visible than ever before, while apps like Feeld and Pure continue to boom among the sexually curious. How is the mainstreaming of kink, BDSM, and polyamory playing out?

According to Clips4Sale – an online kink and fetish content distributor – ‘giantess’ became the top fetish search term globally in 2023. The popularity of this content coincides with shifting masculinities as well as technology being used to blur the lines between digital and physical realities.

Originating from the Spicy BookTok community, a surreal new social media trend has young people donning Ghostface masks before seducing their partners. Mixing horror and porn aesthetics, book lovers can inspire publishing brands to tap into idiosyncratic Halloween activations and campaigns.