Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

A project has been launched in Glasgow to encourage older people to connect through their fond memories of Bollywood cinema. With more people living longer and hobbies being crucial to improving the wellbeing of older adults, these groups offer ways to increase connection and community.

Residents from three Brussels nursing homes have been partying at a nightclub as part of an initiative to promote active lifestyles among the elderly. Wanting to redefine retirement, older adults are increasingly seeking unique adventures to feel alive and to make long-lasting memories.

The 2023 Generational Snapshot of Older Adults explores this cohort's surging interest in sports, looks at the specific ways in which they're harnessing tech, sheds light on the impact of food inflation on their budgets, and spotlights the brands destigmatising age-related health issues.

Amid a post-pandemic loneliness epidemic, more and more older people are looking to find love, both IRL and on dating apps. Older adults, especially those with children or previous marriages, have different needs than their younger dating counterparts. How can brands cater to these needs?