Briony is a Senior Behavioural Analyst at Canvas8. With a degree in Professional Communication and several years spent in advertising and consumer research, she understands the importance of decoding audience behaviour and the impacts for brands. She has a love for storytelling with data and cultural insights. Outside of work you can find her spending too much money on books, dining out, and the latest gym class craze.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Shared Values

Boomers (born 1947-1966)

Older Adults (born pre-1946)

United Kingdom

TV, film, and social media video

Community and grassroots

A project has been launched in Glasgow to encourage older people to connect through their fond memories of Bollywood cinema. With more people living longer and hobbies being crucial to improving the wellbeing of older adults, these groups offer ways to increase connection and community.