People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever.

In the world of fashion, Phoebe Philo is an icon who ushered in an era of ‘quiet luxury’ during her tenures at Chloé and Céline. As the designer looks to make a return with her own namesake label, are people now investing in high-quality clothing that can stand the test of time?

'Grandpa Core' marks yet another sartorial social media trend. However, the internet's new penchant for knitwear and tweed has highlighted the hypocrisy of an industry relying on social media's rapid trend cycle to sell a style originally curated over a lifetime of careful purchases.

The 'Tomato Girl' trend on TikTok puts a focus on slow living and relaxation. Not only does it once again demonstrate the social media platform’s role in influencing everything from lifestyle to fashion, but it highlights how people are searching for solace and relief via consumption.

Climate anxiety is significantly impacting the way people shop. From greenwashing to 'greenhushing', brands and businesses have consistently put profit before people and the planet – something that needs to change as conscious shoppers push back and demand demonstrable eco action.