Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Extreme heat, wildfires, and hurricanes – these are just a few of the natural disasters that American tourists have had to contend with over the last two years. What does climate change mean for the idea of vacations, and what do brands need to know?

Twin City is shaking up the slow travel industry with its home exchange platform that provides a local experience. It’s providing a way for people to enjoy immersive trips abroad while they continue to earn and plans to launch into B2B territories to offer office workers a similar experience.

Venice has set a €5 entry for day visitors in an effort to curb overtourism, sparking protests among disillusioned residents. The backlash signals the ongoing struggle between local communities and tourism management, with brands and governments promoting greener travel solutions to reduce impact.

Seeking to connect global travellers with local communities, Marriott's postcard campaigns taps into people's desires for purpose-driven experiences. As people prioritise environmental and social causes, the campaign supports conscious travel and sustainable escapism.