82°E – a self-care brand created by Indian actress Deepika Padukone – has announced its foray into body care. As the boundaries between people’s health, wellness, and beauty routines continue to blur, the body care space offers untapped potential when it comes to courting wellness-savvy Indians.

Indian D2C nutrition brand TruNativ has released its Beauty Fibre supplement that boasts anti-ageing and skin hydration properties. The product speaks to the country’s booming health foods market as well as the growing marriage of wellness and beauty rituals among young Indians.

Indians are grappling with a protein deficiency crisis. However, the pandemic and digital shifts ushered in a health-conscious era, fuelling a protein revolution. This transformation primarily manifests in convenient and portable snack options tailored to the fast-paced lives of Indians.