Nutrizoe has launched the Zoe Bar, India’s first energy bar dedicated to women’s dietary needs. As Indian women turn to snacks not just to satisfy their hunger pangs but also for wellness-boosting benefits, brands are customising their offerings to satiate shifting demands.

As health awareness rises in India, demand for alternative and organic nutrition follows suit. Following the Food Safety and Standards Authority of India’s (FSSAI) recognition of hemp as a food source, The Hemp Factory has innovated foods like burgers and pizzas into guilt-free, nutritious alternatives.

In India, a growing number of Gen Yers and Zers are craving a different snacking experience than generations before. But what do young Indians look for in the snacks they’re choosing? And how can brands in the sector create products that grab the attention of a younger target audience?