Signal29 Jul 2024
Harrods’ own-brand line targets aspirational shoppers

Inflation, coupled with new definitions of exclusivity, is pushing people towards more accessible forms of luxury. Tapping into this, Harrods has relaunched its own brand line of umbrellas, cardholders, and tote bags, delighting a growing audience of aspirational audiences.

Harrods’ own-brand line targets aspirational shoppers