In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Dupes have been dominating every industry at the moment. The allure of finding a ‘dupe’ lies in obtaining a lower-priced item and discovering an alternative that offers comparable quality and value. How can brands take advantage of the dupe culture rather than being threatened by it?

MSCHF has unveiled its latest handbag, which blends design elements from four major luxury brands. As price-conscious consumers continue to seek out reliable knock-offs of their favourite brands, brands have an opportunity to garner stronger cultural capital by prioritising affordability.

Crocs taps into the fresh interest in the Twilight trilogy with a parody that draws parallels between how much hatred there is for Crocs and how much there is for the film. As the shoe that people love to hate, Crocs is flexing hyper-self-awareness and irreverent humour that appeals to Gen Z.

Harrods is launching its first-ever members-only club. The launch signals a shift in the luxury retail market where retailers are seeking to meet growing demand for hyper-exclusivity blended with values-led offerings, all while nurturing curated communities and unique experiences.