Maria is a senior behavioural analyst at Canvas8. After completing her Master's degree in Social and Cultural Psychology, she delved into the world of research. Her experience ranges from behavioural science and design research to cultural insights. She loves asking questions, so naturally she specialised in qualitative research. In her free time, she likes to do all the usual things (from watching movies to hanging out with friends), plus playing ultimate frisbee and running long distance.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Germany

Physical health

Health and Fitness

Training app TRAIT raised €1 million in seed funding to enhance its AI-powered platform. TRAIT has an opportunity to elevate training by leveraging AI’s conversational capabilities, offering a product that enhances runners’ overall wellbeing and helps them stay motivated.