Sarah Bores is a Senior Behavioural Analyst at Canvas8. With an MA in Cultural and Critical Studies, a BSc in Psychology and a wealth of experience in qualitative brand and communications research, Sarah has a passion for understanding people, ideas and culture. Outside of work, Sarah can be found either listening to a podcast or daydreaming about snowboarding.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

United Kingdom

Global

Luxury

Apps and software

Automotive

Luxury car brand Lotus has developed a means of bringing the car showroom to the customer with a website for the Lotus Eletre SUV. Featuring a sleek, intuitive interface and a fully responsive ‘AI salesperson’, the future of the car sales business is set to become a lot less human.