Signal6 Aug 2024
Damp drinking Gen Zers opt for 'baby' cocktails

British Gen Zers are looking for ‘baby’ versions of their favourite alcoholic drinks, driven by health concerns to seek bite-sized cocktails. As Britons cut down on their drinking, opportunities exist to find fun ways to get damp-drinking Gen Zers to enjoy alcohol in moderation.

Damp drinking Gen Zers opt for 'baby' cocktails