Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

France

Community and grassroots

Sports

Social networking

Grindr has disabled certain location features in the Olympic Village to protect LGBTQ+ athletes from potential harassment or outing. Brands are increasingly recognising their role in promoting safety and inclusivity, adapting their services to address the complex realities of their global user base.