The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Many people are seeking to automate and optimise all areas of their lives, and dating is no exception. A new wave of AI dating assistants is emerging, helping users to strike up conversations with new matches – but whether this will lead to lasting IRL connections is yet to be seen.

Japanese dating app company Tapple has created Koi Suru AI, a dating simulator that uses generative AI to tailor gameplay. As dating woes continue to plague young Japanese, there’s an opportunity to harness tech as a means to facilitate – not replace – meaningful IRL connections.

Gen Z are outsourcing their dating life thanks to AI, whether that’s to match with people with similar interests, or letting AI dominate the dialogue with their matches. How are AI-mediated connections translating into the offline world? How will AI-driven dating impact consumer-brand interactions?

Japan is facing a population crisis, primarily stemming from challenges within its dating scene. With marriages and romance growing out of fashion locally, Pairs jumps in to reignite love’s flames by creating a safe space for serious relationships to develop and empowering women.