Isabella Gannon is a junior behavioural analyst at Canvas8. She holds a BA in European Studies from Trinity College Dublin, and there became interested in the relationship between media, identity and visual culture. Outside of work, she’s frequently reading, going to gigs, and navigating obscure corners of wikipedia.

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Border Reorder

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

Ireland

United Kingdom

Media and Entertainment

Citizenship

TV, film, and social media video

Music, radio, and podcasts

The origin story of an Irish-language rap group has proven a surprise hit at the box office and is driving renewed interest in the local language. As people seek to reclaim heritage through a contemporary lens, demand is growing for diverse cultural identities to be reflected within the mainstream.