In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

The line between shopping and entertainment is getting increasingly blurred, with platforms like TikTok and Instagram allowing people to instantly buy the things they see in their feeds. Netflix is expanding on this with a limited-edition Halston capsule collection inspired by designs in the show.

Victoria's Secret is rebranding its image by mining the past to bolster its reputation among contemporary consumers. The controversial company is having to compete with a fresh generation of lingerie brands known for championing female empowerment as a core value.

Denim brand Lee has launched a collection with The Brooklyn Circus (BKc), a Black-owned menswear label that highlights the history of Black cowboys. As more people begin to question established cultural narratives around the US, heritage brands can help redefine whitewashed notions of Americana.

In a nod to its brand legacy, Levi’s has reproduced the oldest pair of jeans in its archive for a limited run. The move taps into a growing desire to opt out of fleeting micro-trends and a shift in focus toward circular fashion, emphasising longevity and value over novelty.