Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Global

Social networking

Apps and software

Communications

Technology

TV, film, and social media video

Media and Entertainment

Instagram has released a new slate of text-based creative tools for users to apply across their content on the platform. The update is yet another step in Instagram’s active transformation into a more creator-centric platform, offering a variety of tools designed to appeal to content creators.