In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

The iconic Bratz dolls have gone digital, signing a deal with Flickplay to create collectible 'Digital Dolls' based on the animated show airing on TikTok. Toy brands are looking to attract digital-first Gen Alphas by designing phygital crossover opportunities that cater to omnichannel play.

LEGO's braille sets are designed to be inclusive and offer a chance for autonomous play to a demographic for which that is often difficult. As the importance of play in childhood becomes more widely understood, parents are expectant that brands provide opportunities for all.

Forest schools across the country have seen demand increase since the pandemic as children take their learning outside the classroom. But how is spending time in nature changing how Gen Alphas are developing? And what initiatives can brands take to support outdoor discovery in kids’ early years?

In the UK, teenage girls can feel unwelcome and unsafe in parks largely designed for boys. Make Space For Girls is a charity campaigning for parks and public spaces to be designed gender-inclusively, raising awareness of issues while ensuring the voices of girls and young women are heard.