In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Silversea is using hyper-personalisation to enhance immersive experiences grounded in local culture. As appetite swells for hyper-customised escapism that supports communities and the planet, Silversea demonstrates how niche offerings can attract travellers seeking engaged and responsible discovery.

People want their identities reflected inmainstream culture, which extends to the clothing they want to buy. Whether sporting streetwear that gives back to the local community or opting for brands that support local craftspeople, people are focusing on the backstories of brands. Within this context, international brands are stepping up with offerings to make people in different countries feel seen and celebrated.

As tattoos continue to grow in popularity, people are planning holidays around them. Often travelling to get ink from artists found on social media, the behaviour speaks to the changing nature of travel, as tourists seek out local insiders for culturally authentic and immersive experiences.