As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

As the effects of climate change begin to disrupt peoples’ day to day in unprecedented ways, sustainability is no longer being viewed as a part-time concern, but as a central aspect of everyday life and decision-making. With a host of new challenges compromising eco efforts, people are looking to brands to make the transition to a new sustainable normal more seamless.

In the face of a climate emergency, it’s no surprise that brands have ramped up their commitments to sustainability. Yet when it comes to shopping, hard-to-escape consumption cycles have led people to a place of cynicism. Shifting the responsibility away from individuals, people want the guidance of trustworthy brands to light the path towards frictionless and truly eco shopping trips.

Shift educates people on easy sustainable swaps so they make eco living easier. The programs help individuals and businesses reduce their carbon footprint, focusing on small changes that can make a big difference. With eco-anxiety at an all-time high, people are searching for help and solutions.