From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

High street baker and retailer Greggs has launched a pledge initiative that targets two of the most significant problems facing Britons today: food poverty and the climate crisis. The initiative reduces food waste through redistribution while providing customers with affordable goods.

Lovers of affordable clothing and pastries rejoice, as a surprising collaboration between Greggs and Primark hits the high street. Striking while the iron of Milan Fashion Week 2022 is still hot, the collection has shown brands can deliver cultural clout through iconic kitsch.

After winning the hearts and wallets of British shoppers, Lidl has partnered with New York-based designer Nik Bentel to make a foray into fashion. The partnership will see the launch of a Croissant Bag, tapping into the supermarket’s cultural influence and people's interest in novel collaborations.

Food and fashion collaborations are becoming popular across various sectors, offering a platform for creative expression and cultural exploration and allowing brands to create innovative experiences that resonate with consumers. But how can brands jump into this creative synergy of food and fashion?