Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the push for inclusive design gains momentum, principles like DeafSpace have the potential to transform how we think about public spaces. Who were our existing spaces created for – and who do they exclude? And how can brands and designers begin to address the divide in accessibility?

Love Islandfinalist Tasha Ghouri has partnered with Cadbury Fingers and the National Deaf Society to encourage people to learn even just a little sign language. Diverse representation from brands is increasingly considered the standard, helping to make minority groups feel included.

For Deaf Awareness Week, Tinder has launched a campaign to make the hard of hearing feel more welcome in the dating game. People are expectant that their own lived experience be authentically represented and catered for, no matter the context – bringing once marginalised communities into the fold.

Disability rights advocate and speaker Molly Burke is busting stigma by educating people about her daily life as a blind woman on YouTube. She has been instrumental in filling the representation gap left by mainstream media and breaking down the barriers that blind people regularly experience.