Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Beta Lives

South Korea

Republic of Korea

Home and Relationships

Citizenship

Relationships and dating

Parenting

A report revealing public sentiment around marriage, childbirth, and generational values shows that more than half of Koreans wouldn't mind not having children. This reflects the continued shift away from traditional milestones and family structures due to socioeconomic barriers. 