Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

South Koreans seek technology that boosts connectivity, increases workplace efficiency through AI, and provides innovative social and entertainment experiences. Their demands drive significant investments in digital infrastructure, allowing brands to focus on trendsetting and immersive experiences.

Amid South Korea’s economic downturn and shifting job-seeker preferences influenced by a low unemployment rate and traditional workplace norms, JobKorea launched AI-driven recruitment services to improve the emerging employee experience. What does this say about the job market in South Korea today?

The Ministry of Culture, Sports, and Tourism is expected to announce new guidelines regarding AI-generated content. They are the first set of rules that draw a line between human and AI creativity when there are calls for greater regulations and guardrails against the encroachment of IP.

An increase in generative AI apps provides Christians in South Korea with prayer services, bible verses, and even counselling. People’s relationships with technology are developing in unprecedented ways, hinting at the growing dependency on conversational AI for solace and spiritual guidance.