Rave-olution: How Berlin’s Club Culture is Merging with Wellness
report·
28 Nov 2024
Berlin's club scene is evolving as wellness trends reshape nightlife. Once linked with excess, partygoers are now adopting supplements, IV drips, and sober-curious alternatives. Gyms mirror clubs, blending fitness with music, while hearing protection is turning rave fashion safety-conscious.
Gen Z is redefining athleisure as more than just workout gear – it's a lifestyle statement woven into their values, fitness goals, and identity. Prioritising durability and brand connections over big names, they seek labels that foster community through shared experiences and authentic engagement.
Aussies are turning ‘flexitarian’ to fight climate change and heal their bodies
report·
20 Nov 2024
Flexitarianism, or occasional vegetarianism, is finding new Australian converts every year thanks to a rise in health and environmental consciousness. Social media and foodie influencers have also played a role in popularising the trend but more work needs to be done to make flexitarianism more accessible, affordable, and enjoyable for the majority of Aussies.
How to cater to Aussie men’s desire to be healthier
report·
6 Nov 2024
Australian men have a higher life expectancy than most of their global peers. But obstacles such as low health literacy, stereotypes of masculinity, and a lack of male-centred institutional support are keeping them from being healthier.
Amid a loneliness epidemic, finding ways to build meaningful connections is crucial. While social support has typically centred on conversation, emerging research suggests gift-giving could be a key tool to help people feel more connected. How can giving gifts tackle loneliness, and what are the opportunities for brands to tap into?
Korean dental care is getting the K-beauty treatment
report·
25 Oct 2024
Tied to the country’s expertise in dermatology, plastic surgery, and K-beauty, dental care is becoming a booming industry in South Korea. What does this tell us about the lengths people will go to achieve the perfect smile? What do Koreans value, and what can brands learn from the tooth trend?