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Health and Fitness

Explore behavioural developments in Health and Fitness
Tracking behaviours in Health and Fitness
Latest Health and Fitness articles

Rave-olution: How Berlin’s Club Culture is Merging with Wellness

  • report·
  • 28 Nov 2024

Berlin's club scene is evolving as wellness trends reshape nightlife. Once linked with excess, partygoers are now adopting supplements, IV drips, and sober-curious alternatives. Gyms mirror clubs, blending fitness with music, while hearing protection is turning rave fashion safety-conscious.

Why are Gen Zers sporting luxury athleisure?

  • report·
  • 25 Nov 2024

Gen Z is redefining athleisure as more than just workout gear – it's a lifestyle statement woven into their values, fitness goals, and identity. Prioritising durability and brand connections over big names, they seek labels that foster community through shared experiences and authentic engagement.

Aussies are turning ‘flexitarian’ to fight climate change and heal their bodies

  • report·
  • 20 Nov 2024

Flexitarianism, or occasional vegetarianism, is finding new Australian converts every year thanks to a rise in health and environmental consciousness. Social media and foodie influencers have also played a role in popularising the trend but more work needs to be done to make flexitarianism more accessible, affordable, and enjoyable for the majority of Aussies.

How to cater to Aussie men’s desire to be healthier

  • report·
  • 6 Nov 2024

Australian men have a higher life expectancy than most of their global peers. But obstacles such as low health literacy, stereotypes of masculinity, and a lack of male-centred institutional support are keeping them from being healthier.

That’s for me?! The science of gift-giving

  • report·
  • 25 Oct 2024

Amid a loneliness epidemic, finding ways to build meaningful connections is crucial. While social support has typically centred on conversation, emerging research suggests gift-giving could be a key tool to help people feel more connected. How can giving gifts tackle loneliness, and what are the opportunities for brands to tap into?

Korean dental care is getting the K-beauty treatment

  • report·
  • 25 Oct 2024

Tied to the country’s expertise in dermatology, plastic surgery, and K-beauty, dental care is becoming a booming industry in South Korea. What does this tell us about the lengths people will go to achieve the perfect smile? What do Koreans value, and what can brands learn from the tooth trend?

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