Youn Chang is the founder and CEO of OJOOK, a body health brand with its roots in oral care, having worked previously at Glossier, Inc. as an executive director of supply chain and at Apple. She attended The Wharton School, the business school of the University of Pennsylvania.

Former corporate attorney, Susie Yoon founded Skinesque, an approachable clean- and K-beauty brand, having identified a need for dependable skincare that was gentle, approachable, and effective. Based in the US, Skinesque sources and manufactures its products in Korea.

Kayti Burt is a freelance writer with bylines in TIME, Rolling Stone, the LA Times, Teen Vogue, and Vulture. She specialises in the rise of non-English-language culture in the West and globally.