The period immediately after the 2016 presidential election has seen a flurry of reports and think pieces analysing what exactly led to Donald Trump’s triumph. At the heart of these discussions is the ‘alt-right’, but who are the people behind this group? What do they believe and why do they believe it?

From Crayola to Coca-Cola, General Electric to Everlane, brands that craft on home soil are loved on home soil; 98% of Americans will buy US-made products. But what’s so good about the ‘Made in America’ label? Canvas8 sat down with 20 men and women from across the States to find out.

A love for America doesn’t necessarily mean Americans desire to see stars and stripes on their clothing. Research has found that the opposite is true; when products commodify their flag, Americans see it as a marketer’s attempt to manipulate them through their love of their country.

While global opinion of the White House plummets, ratings of America's people and culture remain high. As a generation of disillusioned voters question whether democracy represents the will of the people, people are judging countries based on their popular culture, rather than their administration.